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DOE OSTI2018

Environmental impact assessment of online advertising

Highlights: • A practical framework for assessing the environmental impact of any Internet service • Online advertising consumed between 20.38 to 282.75 TWh of energy and 11.53 – 159.93 million tons of CO{sub 2}e was emitted to produce the electricity consumed. • Invalid traffic associated with online advertising resulted in 2.65 – 36.78 million tons of CO{sub 2}e emissions. • The energy burden of online advertising is considerable and urgently requires attention from researchers and industries. - Abstract: There are no commonly agreed ways to assess the total energy consumption of the Internet. Estimating the Internet's energy footprint is challenging because of the interconnectedness associated with even seemingly simple aspects of energy consumption. The first contribution of this paper is a common modular and layered framework, which allows researchers to assess both energy consumption and CO{sub 2}e emissions of any Internet service. The framework allows assessing the energy consumption depending on the research scope and specific system boundaries. Further, the proposed framework allows researchers without domain expertise to make such an assessment by using intermediate results as data sources, while analyzing the related uncertainties. The second contribution is an estimate of the energy consumption and CO{sub 2}e emissions of online advertising by utilizing our proposed framework. The third contribution is an assessment of the energy consumption of invalid traffic associated with online advertising. The second and third contributions are used to validate the first. The online advertising ecosystem resides in the core of the Internet, and it is the sole source of funding for many online services. Therefore, it is an essential factor in the analysis of the Internet's energy footprint. As a result, in 2016, online advertising consumed 20–282 TWh of energy. In the same year, the total infrastructure consumption ranged from 791 to 1334 TWh. With extrapolated 2016 input factor values without uncertainties, online advertising consumed 106 TWh of energy and the infrastructure 1059 TWh. With the emission factor of 0.5656 kg CO{sub 2}e/kWh, we calculated the carbon emissions of online advertising, and found it produces 60 Mt CO{sub 2}e (between 12 and 159 Mt of CO{sub 2}e when considering uncertainty). The share of fraudulent online advertising traffic was 13.87 Mt of CO{sub 2}e emissions (between 2.65 and 36.78 Mt of CO{sub 2}e when considering uncertainty). The global impact of online advertising is multidimensional. Online advertising affects the environment by consuming significant amounts of energy, leading to the production CO{sub 2}e emissions. Hundreds of billions of ad dollars are exchanged yearly, placing online advertising in a significant role economically. It has become an important and acknowledged component of the online-bound society, largely due to its integration with the Internet and the amount of revenue generated through it.

54 ENVIRONMENTAL SCIENCES↗

DOE OSTI2011

The Global Trigger Processor: A VXS Switch Module for Triggering Large Scale Data Acquisition Systems

The 12 GeV upgrade for Jefferson Lab's Continuous Electron Beam Accelerator Facility requires the development of a new data acquisition system to accommodate the proposed 200 kHz Level 1 trigger rates expected for fixed target experiments at 12 GeV. As part of a suite of trigger electronics comprised of VXS switch and payload modules, the Global Trigger Processor (GTP) will handle up to 32,768 channels of preprocessed trigger information data from the multiple detector systems that surround the beam target at a system clock rate of 250 MHz. The GTP is configured with user programmable Physics trigger equations and when trigger conditions are satisfied, the GTP will activate the storage of data for subsequent analysis. The GTP features an Altera Stratix IV GX FPGA allowing interface to 16 Sub-System Processor modules via 32 5-Gbps links, DDR2 and flash memory devices, two gigabit Ethernet interfaces using Nios II embedded processors, fiber optic transceivers, and trigger output signals. The GTP's high-bandwidth interconnect with the payload modules in the VXS crate, the Ethernet interface for parameter control, status monitoring, and remote update, and the inherent nature of its FPGA give it the flexibility to be used large variety of tasks and adapt to future needs. This paper details the responsibilities of the GTP, the hardware's role in meeting those requirements, and elements of the VXS architecture that facilitated the design of the trigger system. Also presented will be the current status of development including significant milestones and challenges.

Kaneta, Scott↗