A Model of Narrative Reinforcement on a Dual-Layer Social Network
Widespread integration of social media into daily life has fundamentally changed the way society communicates, and, as a result, how individuals develop attitudes, personal philosophies, and worldviews. The excess spread of disinformation and misinformation due to this increased connectedness and streamlined communication has been extensively studied, simulated, and modeled. Less studied is the interaction of many pieces of misinformation, and the resulting formation of attitudes. We develop a framework for the simulation of attitude formation based on exposure to multiple cognitions. We allow a set of cognitions with some implicit relational topology to spread on a social network, which is defined with separate layers to specify online and offline relationships. An individual’s opinion on each cognition is determined by a process inspired by the Ising model for ferromagnetism. We conduct experimentation using this framework to test the effect of topology, connectedness, and social media adoption on the ultimate prevalence of and exposure to certain attitudes.