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Greenberg, J. S.

Publications and source records attributed to Greenberg, J. S..

Communications satellite business ventures - Measuring the impact of technology programmes and related policies

An economic evaluation and planning procedure which assesses the effects of various policies on fixed satellite business ventures is described. The procedure is based on a stochastic financial simulation model, the Domsat II, which evaluates spacecraft reliability, market performance, and cost uncertainties. The application of the Domsat II model to the assessment of NASA's ion thrusters for on-orbit propulsion and GaAs solar cell technology is discussed. The effects of insurance rates and the self-insurance option on the financial performance of communication satellite business ventures are investigated. The selection of a transportation system for placing the satellites into GEO is analyzed.

Greenberg, J. S.↗

Technology programs and related policies - Impacts on communications satellite business ventures

The DOMSAT II stochastic communication satellite business venture financial planning simulation model is described. The specification of business scenarios and the results of several analyses are presented. In particular, the impacts of NASA on-orbit propulsion and power technology programs are described. The effects of insurance rates and self-insurance and of the use of the Space Shuttle and Ariane transportation systems on a typical fixed satellite service business venture are discussed.

Greenberg, J. S.↗

Evaluating NASA Technology Programs in Terms of Private Sector Impacts

NASA is currently developing spacecraft technology for application to NASA scientific missions, military missions and commercial missions which are part of or form the basis of private sector business ventures. The justification of R&D programs that lead to spacecraft technology improvements encompasses the establishment of the benefits in terms of improved scientific knowledge that may result from new and/or improved NASA science missions, improved cost effectiveness of NASA and DOD missions and new or improved services that may be offered by the private sector (for example communications satellite services). It is with the latter of these areas that attention will be focused upon. In particular, it is of interest to establish the economic value of spacecraft technology improvements to private sector communications satellite business ventures. It is proposed to assess the value of spacecraft technology improvements in terms of the changes in cash flow and present value of cash flows, that may result from the use of new and/or improved spacecraft technology for specific types of private sector communications satellite missions (for example domestic point-to-point communication or direct broadcasting). To accomplish this it is necessary to place the new and/or improved technology within typical business scenarios and estimate the impacts of technical performance upon business and financial performance.

Greenberg, J. S.↗

Commercialization of the land remote sensing system: An examination of mechanisms and issues

In September 1982 the Secretary of Commerce was authorized (by Title II of H.R. 5890 of the 97th Congress) to plan and provide for the management and operation of the civil land remote sensing satellite systems, to provide for user fees, and to plan for the transfer of the ownership and operation of future civil operational land remote sensing satellite systems to the private sector. As part of the planning for transfer, a number of approaches were to be compared including wholly private ownership and operation of the system by an entity competitively selected, mixed government/private ownership and operation, and a legislatively-chartered privately-owned corporation. The results of an analysis and comparison of a limited number of financial and organizational approaches for either transfer of the ownership and operation of the civil operational land remote sensing program to the private sector or government retention are presented.

Cauley, J. K.↗

The requirements and feasibility of business planning in the office of space and terrestrial applications

The feasibility of applying strategic business planning techniques which are developed and used in the private sector to the planning of certain projects within the NASA Office of Space and Terrestrial Applications was assessed. The methods of strategic business planning that are currently in use in the private sector are examined. The typical contents of a private sector strategic business plan and the techniques commonly used to develop the contents of the plan are described, along with modifications needed to apply these concepts to public sector projects. The current long-range planning process in the Office of Space and Terrestrial Applications is reviewed and program initiatives that might be candidates for the use of strategic business planning techniques are identified. In order to more fully illustrate the information requirements of a strategic business plan for a NASA program, a sample business plan is prepared for a hypothetical Operational Earth Resources Satellite program.

Greenberg, J. S.↗

Evaluating the benefits of government funded R & D aimed at the private sector

Federal funding of technological research and development is discussed with regard to the procedures for an economic analysis with the goals of (1) determining when the public sector should invest in a research and development program, (2) evaluating the likelihood of private sector participation in terms of public sector participation, and (3) considering the major factors in the formulation of a research and development program in terms of defining initiatives. Public sector investments are evaluated, noting procedures for determining whether benefits exceed costs. The role of the public sector research and development planning is described, considering the procedure for private sector implementation decisions and a methodology for evaluating the possibility of private sector commercialization. The economic value of the public sector research and development program is presented with attention given to a specific case of NASA-sponsored research and development aimed toward the commercialization of new public communications services.

Greenberg, J. S.↗

Economic benefits of improved meteorological forecasts - The construction industry

Estimates are made of the potential economic benefits accruing to particular industries from timely utilization of satellite-derived six-hour weather forecasts, and of economic penalties resulting from failure to utilize such forecasts in day-to-day planning. The cost estimate study is centered on the U.S. construction industry, with results simplified to yes/no 6-hr forecasts on thunderstorm activity and work/no work decisions. Effects of weather elements (thunderstorms, snow and sleet) on various construction operations are indicated. Potential dollar benefits for other industries, including air transportation and other forms of transportation, are diagrammed for comparison. Geosynchronous satellites such as STORMSAT, SEOS, and SMS/GOES are considered as sources of the forecast data.

Bhattacharyya, R. K.↗

Economic analysis of standard interface modules for use with the multi-mission spacecraft. Volume 2: Appendices and drawings

The cost savings that could be obtained by the use of SIM to perform certain sensor electrical interfacing functions that were historically an integral part of the sensor are evaluated. Reduction in both the nonrecurring and recurring costs of this sensor interface hardware could be achieved through the use of SIM, and the study concludes that the development and use of certain power conditioning and data handling SIM units are economically justified.

Greenberg, J. S.↗

Benefit cost analysis in federal agency R and D program formulation

Benefit-cost analysis is defined and some government investment criteria are discussed in relation to federal agency research and development program planning. The benefits of applied research and development are examined on the basis of a decision tree approach, and R and D project selection is considered, with attention paid to the multi-attribute problem.

Greenberg, J. S.↗

Some economic benefits of a synchronous earth observatory satellite

An analysis was made of the economic benefits which might be derived from reduced forecasting errors made possible by data obtained from a synchronous satellite system which can collect earth observation and meteorological data continuously and on demand. User costs directly associated with achieving benefits are included. In the analysis, benefits were evaluated which might be obtained as a result of improved thunderstorm forecasting, frost warning, and grain harvest forecasting capabilities. The anticipated system capabilities were used to arrive at realistic estimates of system performance on which to base the benefit analysis. Emphasis was placed on the benefits which result from system forecasting accuracies. Benefits from improved thunderstorm forecasts are indicated for the construction, air transportation, and agricultural industries. The effects of improved frost warning capability on the citrus crop are determined. The benefits from improved grain forecasting capability are evaluated in terms of both U.S. benefits resulting from domestic grain distribution and U.S. benefits from international grain distribution.

Battacharyya, R. K.↗

Reliability model of a monopropellant auxiliary propulsion system

A mathematical model and associated computer code has been developed which computes the reliability of a monopropellant blowdown hydrazine spacecraft auxiliary propulsion system as a function of time. The propulsion system is used to adjust or modify the spacecraft orbit over an extended period of time. The multiple orbit corrections are the multiple objectives which the auxiliary propulsion system is designed to achieve. Thus the reliability model computes the probability of successfully accomplishing each of the desired orbit corrections. To accomplish this, the reliability model interfaces with a computer code that models the performance of a blowdown (unregulated) monopropellant auxiliary propulsion system. The computer code acts as a performance model and as such gives an accurate time history of the system operating parameters. The basic timing and status information is passed on to and utilized by the reliability model which establishes the probability of successfully accomplishing the orbit corrections.

Greenberg, J. S.↗