Engineering topics

Hoffman, Ian

Publications and source records attributed to Hoffman, Ian.

3 records

DOE OSTI2020

Messaging for Impact: Behavioral Science-Based Communication Strategies to Advance Energy Efficiency

Currently, five legal authorities require U.S. federal agencies to purchase energy-efficient products. However, compliance with these requirements has consistently been low (~55%). Recent surveys indicate that energy efficiency requirements are not communicated properly within federal agencies and energy-efficiency is not a top priority. In the constantly evolving energy industry, with many solutions for a clean energy future, effective communication methods are vital for widespread adoption of energy efficiency. We have been conducting experiments within the U.S. federal sector that test the effectiveness of messaging strategies developed by using behavioral science principles like loss aversion, framing, and herd behavior. This will identify effective communications methods that encourage energy efficiency adoption. In this study, we measure the effectiveness of different communication strategies by monitoring the web traffic of hyperlinks placed within our digital communications and outreach materials. To determine effective strategies that influence federal buyer behavior, the web traffic from subjects that received the behavioral science-based messaging (treatment group) is compared to that from subjects that received regular messaging (control group) for each of the strategies. This paper provides an overview of the behavioral science principles that we applied, data collection methods, and results of our analysis. Since the lack of effective communication of energy-efficiency policies is also a common problem in the private sector, the messaging strategies developed in this study can be applicable to other large private sector institutions

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

DOE OSTI2020

The Cost of Saving Electricity: A Multi-Program Cost Curve for Programs Funded by U.S. Utility Customers

This study analyzed the cost performance of electricity efficiency programs implemented by 116 investor-owned utilities between 2009 and 2015 in 41 states, representing about three-quarters of the total spending on U.S. efficiency programs. We applied our typology to characterize efficiency programs along several dimensions (market sector, technology, delivery approach, and intervention strategy) and report the costs incurred by utilities and other program administrators to achieve electricity savings as a result of the programs. Such cost performance data can be used to compare relative costs of different types of efficiency programs, evaluate efficiency options alongside other electricity resources, benchmark local efficiency programs against regional and national cost estimates, and assess the costs of meeting state efficiency policies. The savings-weighted average cost of saved electricity for the period was $0.025/kilowatt-hour (kWh). The cost of saved electricity for programs that targeted residential customers was $0.021/kWh, compared to $0.025/kWh for programs for commercial and industrial customers. Ultimately, we developed an aggregate program savings “cost curve” for the actual electricity efficiency resource during the period that provides insights into the relative costs of various types of efficiency programs and the savings contribution of each program type to the efficiency resource at a national level.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗

DOE OSTI2020

What does the future hold for utility electricity efficiency programs?

Here, this study develops projections of future spending and savings from electricity efficiency programs funded by electric utility customers in the United States through 2030 based on three scenarios. Our analysis relies on detailed bottom-up modeling of current state energy efficiency policies, demand-side management and integrated resource plans, and regulatory decisions. The three scenarios represent a range of potential outcomes given the policy environment at the time of the study and uncertainties in the broader economic and state policy environment in each state. We project spending to increase to $8.6 billion in 2030 in the medium scenario, about a 45 percent increase relative to 2016 spending. In the high case, annual spending increases to $11.1 billion in 2030 and remains relatively flat in the low case ($6.8 billion in 2030). Our analysis suggests that electricity efficiency programs funded by utility customers will continue to impact load growth significantly at least through 2030, as savings as a percent of retail sales are forecast at 0.7 percent in the medium scenario and 0.98 percent in the high scenario.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗