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Horne, Christine

Publications and source records attributed to Horne, Christine.

4 records
All sourcesNASA NTRSDOE OSTI
DOE OSTI2022

Customer trust in their utility company and interest in household-level battery storage

Here we seek to contribute to understanding household interest in battery storage, particularly the role of customer trust in their utility company. Using data from a survey of California households, we examine whether customers’ trust in their utility company is associated with their interest in battery storage. We find that customer trust that their utility company acts in their best interest is associated with lower levels of interest. Trust that the utility company is competent has some effect. Perceptions that battery storage has financial and environmental benefits and low nonmonetary costs are also associated with higher levels of interest.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗
DOE OSTI2022

California Consumers’ Beliefs and Trust in Electric Utilities

The authors use survey and interview data from California homeowners to understand customers’ trust in their utility company. The authors find that customers’ beliefs about the reliability of electricity do not predict trust. Instead, what matters are beliefs that the utility company does a bad job managing customer service, costs, and wildfires. Distrust among survey respondents aligns with interview participants’ descriptions of utility companies as powerful, greedy monopolies that benefit themselves at the expense of helpless consumers. These results have implications for the energy transition and, more generally, understanding potential challenges experienced by technocratic institutions.

Horne, Christine↗
DOE OSTI2021

Norms, Norm Sets, and Reference Groups: Implications for Household Interest in Energy Technologies

Household adoption of rooftop solar panels and battery storage can potentially reduce the negative environmental impacts of the electric grid. We argue that the number of socially close (friends and family) and geographically close (neighbors) others who have rooftop solar panels will affect norm expectations regarding how much others approve of solar panels and battery storage and expectations about how personally beneficial those technologies are likely to be. We test our hypotheses using survey data collected from California homeowners and find partial support. We find evidence for the significance of socially close others (rather than neighbors), highlighting the importance of identifying the appropriate reference groups when studying norms. Our results also provide insight into how one category of behavior (adoption of solar panels) can influence norm expectations about another less visible behavior (battery storage), suggesting a mechanism that may contribute to norms regulating private behaviors.

Horne, Christine↗