Engineering topics
Todd-Blick, Annika
Publications and source records attributed to Todd-Blick, Annika.
Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies
Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.
Increasing the Reach of Low-Income Energy Programmes through Behaviourally Informed Peer Referral
Subsidized energy assistance programmes are a popular policy tool for promoting energy justice, but, like other social benefits programmes, are often undersubscribed. To improve uptake, some programmes have turned to social influence strategies, such as asking programme participants to refer their peers. Here, through a field experiment with California's low-income solar programme (N = 7,676), we show that referral behaviour depends on how existing participants are approached. Adding behavioural science strategies to a referral reward increases peer referral rates, referral quality and ultimately solar adoption. Compared with only reminding existing adopters of a potential US$200 reward for referrals that result in adoption, adding an appeal to reciprocity through a non-contingent US$1 gift - and further combining this gift with a simplified referral process - leads to 2.6-5.2 times as many solar contracts. These results highlight the potential of behaviourally informed peer referral programmes to accelerate equitable access to clean energy.
Heterogeneity in own-price residential customer demand elasticities for electricity under time-of-use rates: Evidence from a randomized-control trial in the United States
Regulators, policymakers, and stakeholders in several states have raised concerns about the price elasticity of residential customers’ electricity demand, especially as related to different customer subpopulations, management of critical end-uses, and enrollment approaches. This analysis sought to quantify the diversity of residential customer price elasticity in a time-of-use rate across these different dimensions using data generated from a utility pricing experiment. Finally, customers were found to be more elastic during the peak period of critical peak days, who were predicted to own and use air conditioning, and who volunteered for time-of-use (TOU) rates (but those defaulted on were 25% as elastic).
Default Effects And Follow-On Behaviour: Evidence From An Electricity Pricing Program
We study default effects in the context of a residential electricity-pricing program. In the large-scale randomized controlled trial we analyse, one treatment group was given the option to opt-in to time-varying pricing while another was defaulted into the program but allowed to opt-out. We provide dramatic evidence of a default effect on program participation, consistent with previous research. A novel feature of our study is that we also observe how the default manipulation impacts customers’ subsequent electricity consumption. Passive consumers who did not opt-out but would not have opted in-comprising more than 70$\%$ of the sample-nonetheless reduce consumption in response to higher prices. Observing of this follow-on behaviour enables us to assess competing explanations for the default effect. We draw conclusions about the likely welfare effects of defaulting customers onto time-varying pricing.
Winners are not keepers: Characterizing household engagement, gains, and energy patterns in demand response using machine learning in the United States
Demand-response programs can help utilities manage rapidly evolving electric grids, but these programs are subject to the complexities of human behavior. This paper explores a novel method for uncovering heterogeneity in households. In this work, we use a machine-learning method known as a Conditional Inference Tree (c-tree) algorithm to categorize households based on their energy behavior characteristics collected via smart meters, and explore how this translates through into heterogeneity in their real-world response to a DR program. Using data from randomized controlled trial, we generate estimates of the changes in energy use caused by the program within each household group. Our results show that the c-tree approach differentiates households by their energy-use characteristics in a way that increases the spread in enrollment rates and critical peak reduction among household groups, compared with the spreads achieved via several conventional segmentation methods. Thus, the c-tree analysis enables the most tailored targeting of major potential energy savers and could provide the greatest increase in cost-effectiveness of household recruitment into DR programs. Our results also offer fresh insights into the relationships between household energy behavior characteristics – such as peak energy use and “structural winningness” (the ability to save money under a DR program without changing energy-use behaviors) – and household decisions about enrolling in DR programs and reducing energy use. Our research also demonstrates the potential of smart meter data, combined with machine learning and econometric methods, to provide significant value to utilities, program implementers, researchers, and other stakeholders.
Children, Income, and the Impact of Home Delivery on Household Shopping Trips
Expanding e-commerce and delivery benefit consumers through increased flexibility and convenience. However, there is a potential impact on vehicle miles traveled (VMT) by delivery and personal vehicles, and the resulting energy consumption, air quality, and congestion. Delivery trips could replace personal vehicle trips, but, if not a replacement, could add to (or supplement) shopping-related VMT for a given household. Here, we examined the benefits of e-commerce to consumers and the impact on personal shopping trips, and how these differed across item types, household child status, and income. We found that high-income households and households with children cared relatively more about time saving from deliveries. We found that, on average, deliveries substituted for 12% of vehicle shopping trips, but supplemented personal shopping trips for 9% of purchase deliveries. Underlying these averages were two main types of households: those for whom all deliveries substitute for trips (between 55% and 70% of households) and those for whom all deliveries supplement trips (between 20% and 35% of households). There was significant heterogeneity across households with and without children and with high or low incomes with respect to the use of delivery. Although time savings were more likely to motivate higher-income households and households with children to use delivery, this did not translate through to these households substituting for more of their trips; deliveries of prepared meals for both these categories of household were relatively more likely (15% for households with children, and 12% for higher-income households) to supplement, and not substitute for, personal trips.