Opinion polls and the US civil space program

Abstract

An analysis of two public opinion poles that sought to determine NASA's level of support among the American people is presented. One pole models public participation in policy-making as a pyramid. The model provides for three levels of public participation: the attentive public, the interested public, and the non-attentive public. The three groups are discussed in the context of how to best promulgate NASA's mission throughout the American public.