NASA NTRS · 20030020879
A Product Development Decision Model for Cockpit Weather Information Systems
Abstract
There is a significant market demand for advanced cockpit weather information products. However, it is unclear how to identify the most promising technological options that provide the desired mix of consumer requirements by employing feasible technical systems at a price that achieves market success. This study develops a unique product development decision model that employs Quality Function Deployment (QFD) and Kano's model of consumer choice. This model is specifically designed for exploration and resolution of this and similar information technology related product development problems.
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Sireli, Yesim, Kauffmann, Paul, Gupta, Surabhi, Kachroo, Pushkin. 2003-01-01. A Product Development Decision Model for Cockpit Weather Information Systems. https://ntrs.nasa.gov/citations/20030020879
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