Historic Partnership Captures Our Imagination

Abstract

Victor Hasselblad AB, of Gothenburg, Sweden, has enjoyed a long-lived collaboration with NASA, especially Johnson Space Center. For over four decades, Hasselblad has supplied camera equipment to the NASA Space Program, and Hasselblad cameras still take on average between 1,500 and 2,000 photographs on each space shuttle mission. Collaboration with NASA has allowed a very small company to achieve worldwide recognition-Hassleblad's operations now include centers in Parsippany, New Jersey; and Redmond, Washington; as well as France and Denmark-and consumer camera models have featured improvements resulting from refinements for the space models.