Willingness to Consider Pooled Rideshare?: An Exploratory Study on Influential Factors

Abstract

Rideshare use has grown significantly, beginning with solo riders and evolving to pooled rideshare. Pooled rideshare involves sharing a ride with stranger(s). Despite the growth in rideshare services worldwide, the use of pooled rideshare in the U.S. is relatively low within all rideshare trips and compared to other forms of transportation, e.g., driving one's personal vehicle. A national survey of 5,385 individuals was conducted to identify factors influencing riders' willingness to consider pooled rideshare. Exploratory and confirmatory factor analyses were performed. The survey results indicated five factors: service experience, time/cost, traffic/environment, privacy, and safety. Understanding these factors is crucial for the future of dynamic ridesharing services in the U.S.