Observation of the rare decay of the $\eta$ meson to four muons
A search for the rare $\eta$$\to$$\mu^+\mu^-\mu^+\mu^-$ double-Dalitz decay is performed using a sample of proton-proton collisions, collected by the CMS experiment at the CERN LHC with high-rate muon triggers in 2017-2018 and corresponding to an integrated luminosity of 101 fb$^{-1}$. A signal having a statistical significance well in excess of 5 standard deviations is observed. Using the \emm decay as normalization, the branching fraction $\mathcal{B}($η$ \to \mu^+\mu^-\mu^+\mu^-)$ = ( 5.0 $\pm$ 0.8 (stat) $\pm$ 0.7 (syst) $\pm$ 0.7 $\mathcal{B}_{2\mu}$ ) $\times$ 10$^{-9}$ is measured, where the last term is the uncertainty in the normalization channel branching fraction. This is the first measurement of this branching fraction and is found to be in agreement with theoretical predictions.