Meeting in the Middle: Pooled Rideshare as Compelling Transportation Offering for Elders
Pooled ridesharing is an innovative new transportation offering with the potential to positively impact traffic and emissions. Through pooling, rideshare can aggregate demand, decreasing the number of vehicles required on the road, but also offering options to those without access to reliable means of transportation. In this study pooled ridesharing is explored in the context of its impacts on seniors. Through analysis of income, location, accessibility, and mode shares, pooled rideshare is demonstrated to offer a compelling middle ground for seniors looking for more affordable transportation than personal vehicles, but who are time sensitive or may not have access to public transportation. An efficient rideshare assignment strategy, which caters to discounts for riders' specific trips, is compared to a more basic heuristic. Results indicate that more riders utilize the service with catered discounts, despite increased wait and travel times over solo rideshare. Additionally, results indicate that although public transportation usage decreases when rideshare service offerings improve, there is not necessarily a direct shift in user base, as even pooled rideshare is still expensive enough to prevent seniors from the lowest household income quartiles from using the service.