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With the impending arrival of new, high-data-volume Earth observation missions, NASA’s ability to effectively ingest, process, and archive large amounts of data requires the most cost-effective, flexible, and scalable data-management architectures and technologies. To meet these demands, NASA's Earth Science Data Systems (ESDS) Program is implementing a strategic vision to develop and operate multiple components of NASA's Earth Observing System Data and Information System (EOSDIS) in a commercial cloud environment. As more earth observing data is moved into the cloud, NASA EOSDIS wants to share our reasoning for moving data into the commercial cloud, as well as demonstrate how end-users can take advantage of both data in the cloud and cloud-deployed services. This presentation explains the enterprise reasons for moving data into the cloud, specifically the scalability of cloud systems, the flexibility to pivot to the most optimal language/system/architecture, and the reduced redundancy of a common architecture. Then we primarily focus on the user-driven reasons for moving to the cloud. Equal access to high performance computing helps all parties, especially users that don't have access to their own on-premise computing infrastructure. Rapid deployment allows users to spin up their own systems without needing the extensive platform previously required for large scale development. Cost effectiveness allows users a wide breadth of computing options, from super computer ability to small scale development, which can help underserved communities. Finally we link to internal resources that users can utilize to begin their cloud based development journey without having to be an expert in the field.