NASA NTRS1993
The concept of competitiveness is considered as a function of both high quality and low cost, and the techniques which drive a design simultaneously in both directions. In order to examine these techniques, the term 'genopersistation', which is derived from the words 'genesis' and 'persistence' and defined to mean the bringing forth, sustaining, and eventual annihilation of something. For a product, the term includes the conceptual design, design development, test and evaluation, production, deployment, operation, support, evolution, and retirement of product. The techniques are summarized which can be used to simultaneously genopersistate both the high quality and low cost into a product. Attention is given to Taguchi (1986) methods, the response surface methodology (Montgomery, 1984), Quality Function Deployment (Akao, 1990), Hoshin Kanari (Akao, 1991), activity based costing (O'Guin, 1991), concurrent engineering (Carter and Baker, 1991), and multidisciplinary optimization (Evans, 1984).