Final Report on Community Solar Design Models for Consumer, Industry, & Utility Success
Since the inception of the first community solar program in 2006, a number of different utility, solar industry and consumer driven community solar program models have emerged across the country with varying regulatory and solar market frameworks behind them. There is little consistency in how programs are administered, participant benefits are assigned, and customers are charged for participation. Further, while it is regularly speculated that community solar programs meet the needs of customers, no such consumer research has been completed against different community solar program models. This collaborative research effort addressed three primary issues: Program design models are numerous and evolving, with varying degrees of applicability across different state policy, utility regulatory, and solar market types. The agents, transaction methods, and accruing costs and benefits are highly variable and largely built on anecdotally successful model evolution. ‘Community solar’ (shared/group solar, solar gardens, etc.) has become a catch-all concept that means different things to different stakeholders, limiting constructive program development and growth. Everything from green pricing programs to remote net metering to metering aggregation has been framed as community solar. Consumer research on individual concepts and program models has been done, but no comprehensive and comparative market research on the broader design models and attributes has been performed. SEPA’s collaborative research effort on Community Solar Design Models for Consumer, Industry, & Utility Success is premised on the principle that greater standardization of community solar models and better understanding of consumer interests are key underpinnings of increased community solar deployment. Utilizing a cross-sectional multi-stakeholder working group, as well as focus groups and surveys, webinars, targeted outreach, and other tools, this project aims to expand the community solar knowledge base, facilitate information exchange, identify opportunities for standardization and improvement, determine what consumers’ interests are and how best to message to them, promote the research results within the solar and utility industries, and advance key opportunities for strategic deployment plans for community solar. A summary of these key takeaways/lessons learned during the grant period include: Siting of system should be evaluated up-front in the process Engage stakeholders collaboratively and early to help ensure the best chance for a successful program IT/billing departments must have a seat at the design table Establish upfront target objectives with respect to residential and commercial program access levels helps ensure program success Balance trade-offs to manage utility and developer risk with customer participation carefully to optimize pricing and sizing the program offering Over the course of the 42 month grant period, SEPA and its project team conducted a series of activities all designed to accelerate the number and size of community solar programs across the country. These activities included: Community Solar Program Design Models (2 reports) – SEPA, in collaboration with its projects team, the Coalition for Community Solar Access, and over 60 administrators of actual community solar programs, developed two reports providing hard data on the developments of community solar. These reports touched on program performance, quantity and type of programs, and program design steps, among other aspects. The reports collectively received over 2000 unique downloads. Market Research Report – SEPA, in collaboration with The Shelton Group, conducted a series of national surveys and focus groups to identify what customers were looking for in a community solar offering. The resulting report, “What the Community Solar Customer Wants”, received over 1,000 unique downloads. Technical Assistance Projects – SEPA supported 8 organizations who were pursuing community solar programs. Based on this support, over 5.7 MWs of new solar capacity have been developed. Technical Assistance Case Studies – SEPA developed two case studies detailing the technical assistance work in Fremont, NE Department of Utilities and the public power arm of Minster Ohio. These two reports have received 1,002 unique downloads. Webinar – SEPA hosted two webinars on community solar which collectively received 743 participants. The webinars focused on disseminating the findings of the research conducted under this project, as well as the research conducted in separate solar market pathways projects. Community Solar Design Workshops – 120 registrants learned about the trends in community solar and participated a business case exercise to design their own programs.