Status and Trends in the U.S. Voluntary Power Market: 2024 Data
Voluntary renewable power, for this report, refers to renewable energy procurement by retail electricity customers above what is otherwise provided by load-serving entities. This report is part of an annual series of reports synthesizing trends in the U.S. voluntary renewable power market. In 2024, about 9.2 million retail electricity customers procured about 315 million megawatt-hours (MWh) of voluntary renewable power (Figure ES-1). Estimated voluntary renewable power market sales represented about 45% of renewable energy sales excluding large hydropower and about 8% of all U.S. retail electricity sales in 2024. Most of the remainder of U.S. renewable energy sales reflects renewable energy procured by load-serving entities to comply with state renewable energy mandates.