NASA NTRS · 20160014797
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Flynn, Michael. 2016-10-25. NASA Water Recycling Technology Development. https://ntrs.nasa.gov/citations/20160014797
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The planning of offshore wind farms off the California coast, near Humboldt Bay in northern CA and Morro Bay in central CA, raises concerns about their potential influence on local wind patterns and, consequently, coastal upwelling dynamics. The coastal upwelling phenomenon is responsible for transporting cold, nutrient-rich waters from the deeper ocean to the surface, nurturing the area's ecosystems and fisheries that are deeply intertwined with the region's cultural identity. As stakeholders voice concerns about the impact of the wind farm developments, this study endeavors to shed light on the interactions between offshore wind conditions and coastal upwelling processes using satellite data. We aim to provide observational insights from a multi-decade time period that deepen the scientific understanding of coastal upwelling processes and eventually inform sustainable energy policies with broader implications for coastal ecosystems.
Subsidized energy assistance programmes are a popular policy tool for promoting energy justice, but, like other social benefits programmes, are often undersubscribed. To improve uptake, some programmes have turned to social influence strategies, such as asking programme participants to refer their peers. Here, through a field experiment with California's low-income solar programme (N = 7,676), we show that referral behaviour depends on how existing participants are approached. Adding behavioural science strategies to a referral reward increases peer referral rates, referral quality and ultimately solar adoption. Compared with only reminding existing adopters of a potential US$200 reward for referrals that result in adoption, adding an appeal to reciprocity through a non-contingent US$1 gift - and further combining this gift with a simplified referral process - leads to 2.6-5.2 times as many solar contracts. These results highlight the potential of behaviourally informed peer referral programmes to accelerate equitable access to clean energy.
This paper examines the consumer information search behavior of households in San Diego County with solar photovoltaic (PV) systems. We focus on whether solar PV households financing the technology through third-party ownership (TPO) versus host-ownership (HO), which is equivalent to leasing or buying goods in other markets, have heterogeneous preferences as reflected by information search. Conditional on adoption, we find that TPO households tend to seek more information on home modifications required for solar installation whereas HO households seek more information on the financial returns of solar investments. These preferences may be correlated with the consumption of other goods and services, and thus, if used to inform marketing strategies, our results could help reduce solar PV customer acquisition costs and accelerate technology diffusion. They also have indirect implications for marketing goods and services in other contexts where consumers exhibit similar preferences.