The Utility in Conjoint Analysis as a Fast Expert Elicitation Technique

Abstract

This paper presents an interface and analysis technique for quickly conducting expert elicitation with the goal of determining entity importance. Our interface deploys a two-alternative choice experiment that is capable of representing knowledge graphs in an easy to interpret fashion for users with limited experience with knowledge graphs. Our analysis methodology takes advantage of conjoint analysis techniques and provides entity weights for many SMEs simultaneously. The results largely align with individual participant fits.